Overview

Assaf Avrahami  holds BSc in mechanical and electrical engineering and an MBA in technology management and marketing. He holds a PhD degree in the area of industrial management and he is a Visiting Assist. Prof. in the faculty of industrial Engineering and  management.

Avrahami is currently the CEO of  Paymaxs (a member of Omninet capital) ., which provides innovative technology solutions in the areas of mobile and social networking for the global gaming and lottery industry. Its development center is located in Israel and it is active in Europe and the United States.

 Avrahami, a former navy officer, was head of technology in the Navy's special unit .He began his career at Yedioth group the largest media group in Israel  at 2002. Since then he has been the project manager for the establishment of the group's print press at the Bar-Lev industrial park, in the north of Israel, and then CEO of Yedioth Communications.

In 2008 he was appointed CEO of Yedioth Information Technologies (YIT), the technology and information technology section of the Yedioth Ahronoth group. Under his management, the company increased the volume of its development activity, and became the executive arm of the Yedioth's group digital, mobile and applications activity. In recent years YIT became a digital supplier and managed large-scale digital projects for major clients, including the defense industry. He was the head of the project of digital books in Israel E-vrit as well.

At the beginning of 2014, Avrahami's responsibilities expanded into Yedioth Ahronoth's production and operations, and under his management two printing houses were added in Rishon Letzion and Bar-Lev industrial park, the graphic centers and the commercial printing sector.

Selected Publications

Avrahami, A., Y. T. Herer and A. Shtub (2010). Paper Reel Management with RFID Technology. IFRA special report number 01.2010.

Avrahami, A., Y. T. Herer and A. Shtub. The Paper Reel Supply Chain: An RFID Enabled Information Rich Approach. Journal of Theoretical and Applied Electronic Commerce Research. 8, 2013 96-111.

Avrahami, A., Y. T. Herer and R. Levi (2014). Matching Supply and Demand: Delayed Two-Phase Distribution at Yedioth Group-Models, Algorithms, and Information Technology. Interfaces. 

 

Teaching

Introduction to Marketing, ORT Braude College of Engineering 2006

Introduction to Industrial Engineering, Technion , winter 2013

Introduction to Industrial Engineering, Technion , winter 2014

Introduction to Industrial Engineering, Technion , spring 2014

Introduction to Industrial Engineering, Technion , winter 2014

Introduction to Industrial Engineering, Technion , spring 2015

 

Research

The fact that information has value in the management of supply chains is well accepted. The research interest focuses on two aspects of information: quality and quantity. In examining the quality of information, the research concerned with discrepancies known as inventory errors, which are the result of events that can be classified as one of the following three types: Shrinkage, Misplacement and Wrong Scanning. These events lead to discrepancies between inventory reflected in the IT system records (the computer records) and available inventory for sale. The literature describes both the extent to which these types of discrepancies are commonplace and the degree to which they cause increased lost sales and lower profits. Nevertheless, these discrepancies and/or their associated negative effects can be eliminated if more information is available. For our examination of the quantity of information, the research will focused on distribution systems that are based on a network of retailers. the research will explore and quantify the value of additional information in these systems. In particular, the value of the ability to review the state of the system more frequently and in this way to allow the partial aggregation of the retailers. Another research interest that related to inventory optimization and planning will focused on display ads. On the web. In this segment there is a growing need for innovative models that will capture new business models and enable profit optimization for the firm. In addition research topics will focus on big data issues that related to the media industry.

Supply chain management, Information systems, Production systems

Contact Info

Room 314 Cooper Building
+972-4-829-2016