ESCP (Hall of Fame), MBA, Ph.D., DHC, FRSC, FAPA, FAMS.

Jean-Charles Chebat is Professor Emeritus, HEC-Montréal. He was the holder of the ECSC Research Chair at HEC Montreal.

He’s the author/coauthor of some 300 research articles published in top journals in consumer psychology, social psychology, environmental psychology, economic psychology (such as the Journal of Retailing, Journal of Research in Marketing, Journal of Business Research, Psychology & Marketing). He has published six books, eleven book chapters and some 150 conference papers. His 393 published works are extensively cited (N>11,000;g index= 99; h=49)

He is regularly invited as a guest speaker and as visiting scholar at conferences and universities throughout the world (China, Japan, Poland, Italy, Australia, Israel, France).

He is a Fellow of several prestigious academies ( the Royal Society of Canada, the Academy of Marketing Science, the Society for  Marketing Advances  and the American Psychological Association.)

He was the first researcher of his discipline ever elected as a Fellow of the Royal Society of Canada. He was elected President of the Academy I of the Royal Society of Canada. He chaired the RSC conference on “Addictions: Impact on Canada”.

He received 15 Best Paper Awards in the US, the UK, Canada and Europe. He was awarded two research medals for his multidisciplinary research: the Jacques-Rousseau Medal for Best Interdisciplinary Researcher from ACFAS (Association Francophone pour le Savoir) in 1992 and the Sir John William Dawson Medal of the Royal Society of Canada in 2005, for his various researches bridging the gaps between psychology, economics and semiotics. He recently received the Marketing Trends Award an international award honoring researchers for their overall achievements in the field of Marketing. He received the Guertin Award for the Best Teacher of HEC-Montreal: He supervised some 120 MS and Ph.D. dissertations.

He was knighted by the Prime Minister of Quebec in 2004 and He received an Honorary Doctorate from University of Rennes I (France) in 2005. In 2016, he became a member of the ESCP Hall of Fame.

He is presently an adjunct professor at the Technion-Israel Institute of Technology

Selected Publications

Ten Most Cited Papers 


The impact of music on consumers' reactions to waiting for services, MK Hul, L Dube, JC Chebat - Journal of Retailing, 1997 - Elsevier

Impact of ambient odors on mall shoppers' emotions, cognition, and spending: A test of competitive causal theories, JC Chebat, R Michon - Journal of Business Research, 2003 - Elsevier

How emotions mediate the effects of perceived justice on loyalty in service recovery situations: an empirical study, JC Chebat, W Slusarczyk - Journal of Business Research, 2005 - Elsevier

The impact of empowerment on customer contact employees' roles in service organizations, JC Chebat, P Kollias - Journal of Service research, 2000 - jsr.sagepub.com

Mall atmospherics: the interaction effects of the mall environment on shopping behavior, R Michon, JC Chebat, LW Turley - Journal of business research, 2005 - Elsevier

The effects of background music on consumers' desire to affiliate in buyer‐seller interactions, L Dubé, JC Chebat, S Morin - Psychology & Marketing, 1995 - Wiley Online Library

Linking retail strategy, atmospheric design and shopping behaviour, LW Turley, JC Chebat - Journal of Marketing Management, 2002 - Taylor & Francis

Environmental background music and in-store selling, JC Chebat, CG Chebat, D Vaillant - Journal of Business Research, 2001 - Elsevier

Silent voices why some dissatisfied consumers fail to complain, JC Chebat, M Davidow, I Codjovi - Journal of Service Research, 2005 - jsr.sagepub.com

Impact of waiting attribution and consumer's mood on perceived quality, JC Chebat, P Filiatrault, C Gelinas-Chebat… - Journal of Business …, 1995 – Elsevier

Most Recent Publications

Chebat, J-C. (2018) Consumers' Inferences: Self-Efficacy vs Self-Deception. Journal of Global Scholars of Marketing Science. 28 (3), 248-256

Pettruzzelis, L. & J-C. Chebat (2017) Paradoxical effects of famous music in retail venues. Journal of Consumer Behavior. .Published online December 22, 2017

Linda Lemarié, Jean-Charles Chebat & François Bellavance (2018) Reckless driving promotion and prevention: priming effects Journal of Social Marketing Volume 8 (2); 220-236

Gaucher, Benoît & Jean‐Charles Chebat (2018) How Uncivil Customers Corrode the Relationship between Frontline Employees and Retailers. Journal of Retailing and Consumer Services. Volume 46, January 2019, Pages 1-10. Published online October 5, 2018 https://authors.elsevier.com/a/1XrOg3SU~Va8rP

Why male and female shoppers do not see mall loyalty through the same lens? The mediating role of self-congruityN Haj-SalemJC ChebatR Michon… - Journal of Business …, 2016 - Elsevier

 Shopping well-being: Is it just a matter of pleasure or doing the task? The role of shopper's gender and self-congruity, K El Hedhli, H ZourrigJC Chebat - Journal of Retailing and Consumer …, 2016 - Elsevier

 Psychological Ownership, Touch, and Willingness to Pay for an Extended Warranty, S Lessard-Bonaventure, JC Chebat - Journal of Marketing Theory and Practice, 2015 - Taylor & Francis

 Capturing the multiple facets of mall experience: Developing and validating a scale, …, I Vilnai‐Yavetz, JC Chebat - Journal of Consumer Marketing, 2016 - Wiley Online Library

 “It was not that long!”: The effects of the in-store TV screen content and consumers emotions on consumer waiting perceptionA BorgesMM HerterJC Chebat - Journal of Retailing and Consumer …, 2015 - Elsevier

 A Meta-Theory of Marketing Performance Audits,AG WoodsideJC Chebat - New Meanings for Marketing , 2015 -Springer

 Modeling online consumer behavior: Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level,  MO RichardJC Chebat - Journal of Business Research, 2016 - Elsevier

 Fashion orientation, shopping mall environment, and patronage intentions: a study of female fashion shoppersR MichonJC Chebat, H Yu… - Journal of Fashion Marketing, 2015

 “In-group love and out-group hate?” A cross cultural study on customers' revenge, avoidance and forgiveness behaviorsH ZourrigJC Chebat, R Toffoli - Journal of Business Research, 2015 - Elsevier


 Marketing of services

Societal Marketing


Marketing consultant

Services Marketing
1-conflicts between customers and service organization
2-violence on service employees
Societal Marketing
1-Road safety: effects of movies and video games promoting unsafe driving on attitudes toward road safety and driving behavior