Liat Levontin is a Senior Lecturer of Consumer Psychology at the Faculty of Industrial Engineering and Management, Technion, Israel. She received her Ph.D. from the Hebrew University, and held a research fellow position at the School of Psychology, Interdisciplinary Center (IDC), Herzliya. Her research interests include pro-social behavior, motivational factors influencing behavior, and consumer psychology. Liat received grants from the Ministry of Education, Israel, and from the Israel Science Foundation (ISF).  Liat teaches marketing principles class for Msc students, marketing research and consumer behavior classes for MBA's and courses for graduate students in consumer psychology and prosocial behavior. 

Selected Publications

Levontin L. Halperin E. & Dweck C. S. (2013). Implicit theories block negative attributions about a longstanding adversary: The case of Israelis and Arabs. Journal of experimental social psychology, 49(4), 670–675.

Ein-Gar D. & Levontin L. (2013). Giving from a distance: Putting the charitable organization at the center of the donation appeal. Journal of consumer psychology, 23(2), 197–211. 

Levontin, L., Ein-Gar, D., & Lee, A. Y. (2015). Acts of emptying promote self-focus: A perceived resource deficiency perspective. Journal of consumer psychology, 25(2), 257-267.

Levontin, L., & Yom-Tov, E. (2017). Negative Self-Disclosure on the Web: The Role of Guilt Relief. Frontiers in Psychology8, 1068.

Levontin, L., & Bardi, A. (2018). Pro-Social Goals in Achievement Situations: Amity Goal Orientation Enhances the Positive Effects of Mastery Goal Orientation. Personality and Social Psychology Bulletin, 0146167218765745.

Hazzan, O., & Levontin L. (2018). Study-Work Conflict in Science and Engineering Higher Education. Stanford Tomorrow’s Professor Postings, 1674. https://tomprof.stanford.edu/posting/1674

Levontin, L., & Bardi A. (2019). Using Personal Values to Understand the Motivational Basis of Amity Goal Orientation. Frontiers in Psychology, 9:2736.

Levontin L, Nakash O, Danziger S. (2019). It takes two to self‐disclose: Incremental theorists facilitate others’ self‐disclosure more than do entity theorists. Journal of Personality; 00:1–13.

Anisman-Razin, M., & Levontin, L. (2020). Prosocial Behavior Reframed: How Consumer Mindsets Shape Dependency-Oriented versus Autonomy-Oriented Helping. Journal of the Association for Consumer Research5(1), 95-105.


Consumer Psychology (Research students)

Pro-social Behavior Seminar (Research students)

Marketing Research (MBA)

Marketing Priniciples


Pro-social behavior: Money donations (i.e., charity giving), Time donations (i.e., voluntarism, advice giving), Effort (i.e., environmentalism).

The mechanisms influencing pro-sociality

Motivation for participation in citizen science projects https://www.cs-eu.net/news/motivation-questionnaire

Pro-social behavior
Consumer Psychology

Contact Info

Room 312 Bloomfield Building