People might respond to a rising threat, such as a pandemic, in two contradictory ways, overreaction which sometimes grows into panic. Or, the other way and even worse – complacency, which evolves from the false assumption "It won't happen to me". Such notion can accelerate, in cases such as pandemics, the spread of the virus.

Benedict Carey from the New York Times and Asaf Ronel From Haaretz asked Professor ido Erev about this dual phenomenon,  and how we should approach it in our efforts to curb the spread of the epidemic.

In the current situation, Ado says there is room for punishment but within the framework of a "gentle rule enforcement" as he puts it, taking small but steady steps that will make it easier for citizens to comply.

Interview in New York Times

Article in Haaretz