Assoc. Prof. Avi Parush

Industrial Engineering|*|Behavioral Science and Management


Avi’s academic background is in cognitive experimental psychology (PhD, 1984, McGill University, Montreal, Canada) with expertise in human factors engineering, human computer interaction, and usability engineering. His professional and academic career of over 30 years in human factors is devoted to influencing the design of workplaces and tools people use in order to make their lives easier, safer and more beneficial.

Avi has conducted, supervised, and published research in diverse areas such as patient safety, display design in the cockpit, driving safety with respect to braking distance, human error in flying UAV, spartial cognition and navigation systems, human error and safety in supervisory tasks in various control centres, display design for supervisory tasks, and in simulation-based learning and training. Throughout the years he has adapted and developed analysis and design techniques and innovative approaches in human factors, HCI and usability. Avi is internationally known as an expert in usability studies. He is the emeritus founding editor in chief of the Journal of Usability Studies, and is currently on the editorial board of the Human Factors journal. Avi’s current research focuses on teamwork in complex and critical situations, human factors in healthcare, and conventional and simulation-based training with a focus on team training.

In addition to being an associate professor in the Industrial Management and Engineering Faculty, The Technion, Israel, Avi is also a full professor on leave from Carleton University, Ottawa, Canada, and an adjunct professor in Queen’s University, Kingston, Canada.

Selected Publications


Parush, A., Campbell, C., Hunter, A., Ma, C., Calder, L., Worthington, J., Abbott, C., & Frank, J.R. (2011). Situational Awareness and Patient Safety. Ottawa, ON, Canada: The Royal College of Physicians and Surgeons of Canada. ISBN: 978-1-926588-10-0.

Parush, A. (2015). Conceptual Design in Interactive Systems. Morgan Kaufmann. ISBN: 9780124199699.

Articles and chapters:

Parush, A., Campbell, C., Ellis, J., Vaillancourt, R., Lockett, J., Lebreux, D., Wong, E. and Pascuet, E. (2010). A human factors approach to evaluating morphine administration in a pediatric surgical unit. In Vincent G. Duffy (Ed.) Advances in Human Factors and Ergonomics in Healthcare, pp. 468-477, CRC Press.

Kramer, C., Parush, A., Brandigampola, S, and Momtahan, K. (2010). Analysis of Cross-Professional Communication in Thoracic Operating Rooms. In Vincent G. Duffy (Ed.) Advances in Human Factors and Ergonomics in Healthcare, pp. 307-316, CRC Press.

Parush, A., Kramer*, C., Foster-Hunt, T*., Momtahan, K., Hunter, A*., and Sohmer, B. (2011). Communication and Team Situation Awareness in the OR: Implications for augmentative information display. Journal of Biomedical Informatics, 44 (2011), 477-485.

Ellis, J., Parush, A., Taing*, M. et al. (2012). Preventing Medication Errors with High Alert Drugs: Testing the iDoseCheck. Canadian Journal of Nurse Informatics, Volume 7, Issue 1.

Campbell, C., Parush, A., Garvey, T. (2012). Interdisciplinary interactions in cross-functional collaborative prototyping at a pediatric hospital. In Vincent G. Duffy (Ed.), Advances in Human Factors and Ergonomics in Healthcare, pp. 669-678, CRC Press.

Parush, A. & Ma, C. (2012). Team displays work, particularly with communication breakdown: Performance and situation awareness in a simulated forest fire. In the Proceedings of the Human Factors and Ergonomics Society, 56th Annual Meeting, pp. 383-387.

Parush, A. & Rustanjaja, N. (2013). The Impact of Sudden Events and Spatial Configuration on the Benefits of Prior Information to Situation Awareness and Performance. In the Proceedings of the Human Factors and Ergonomics Society, 57th Annual Meeting.

Parush, A., Lourenco Levin, M. & Campbell, C. (2014). Dual patient-healthcare provider experience mapping and implications for information technology deployment and clinic layout. In V. Duffy & N. Lightner (eds.), Advances in Human Aspects of Healthcare, pp. 389-396, AHFE Conference 2014.     

Parush, A., Kramer*, C., Foster-Hunt*, T., McMullan*, A, & Momtahan, K. (2014). Exploring similarities and differences in teamwork across diverse healthcare contexts using communication analysis. Cognition, Technology & Work, 16, 47-57.

Wohl, J.A.M, Parush, A., Kim, H.S., & Warren*, K.  (2014). Building it Better: Applying Human-Computer Interaction and Persuasive System Design Principles to a Monetary Limit Tool Improves Responsible Gambling, Computers in Human Behavior 37C, pp. 124-132

Varpio, L., Day, K., Elliott-Miller, P., Kuziemsky, C., King, J., Parush, A., Roffey, T., Rashotte, J. (2015). The Impact of Adopting EHRs: How Losing Connectivity Effects Clinical Reasoning, Medical Education, 49(5):476-486.

McMullan*, A., Parush, A., & Momtahan, K. (2015). Transferring Patient Care: Patterns of Synchronous Bi-Disciplinary Communication Between Nurses and Physicians During Handoffs in a Critical Care Unit, Journal of PeriAnesthesia Nursing, 30 (2), 92-104.

Foster-Hunt, T*., Parush, A., Ellis, J., Thomas, M, & Rashotte, J.  (2015). Information Structure and Organization in Change of Shift Reports: An Observational Study of Nursing Hand-offs in a Pediatric Intensive Care Unit, Intensive & Critical Care Nursing, Vol. 16, issue 1, pp. 47-57.

Parush, A. (2015). Displays for healthcare teams: A conceptual framework and design methodology. In A. Bisantz, C. Burns, and T. Fairbanks (Editors), Cognitive Engineering Applications in Health Care, pp. 75-92, CRC Press.

Parush, A., Momtahan, K., Kramer, C., Sohmer, B., Mastorias, G. & Calder, L. (2015). Twelve tips to designing a situation display for the healthcare team. In the Proceedings of the International Symposium on Human Factors and Ergonomics in Health Care, Vol. 4, no. 1 188-193.

Varpio, L., Rashotte, J., Day, K., King, J., Kuziemsky, C., Parush, A. (2015). The EHR and Building the Patient’s Story: A Qualitative Investigation of How EHR Use Obstructs a Vital Clinical Activity, International Journal of Medical Informatics, 84 (12), 1019-1028.

Ackerman, R., Parush, A., Nassar, F., & Shtub, A. (2016). Metacognition and system usability: Incorporating metacognitive research paradigm into usability testing, Computers in Human Behavior, Volume 54, Pages 101–113


Human factors engineering, cognitive engineering
Human – computer interaction
Usability and user experience
My primary research question is:
What are the conditions and constraints where technology can facilitate, not help, or even degrade human performance and experience?

I study the question in the following areas:

• Individual and teamwork in complex and critical situations (healthcare, pre-hospital emergency medicine, firefighting, military)
• Patient engagement and empowerment
• Team training and Simulation-based team training
• Information visualization
• Orientation, navigation, way-finding technology, and spatial abilities

Contact Info

Room 504 Bloomfield Building