Dr. Assaf Avrahami holds BSc in mechanical and electrical engineering and an MBA in technology management and marketing. He holds a PhD degree in the area of industrial management.
Avrahami is currently working as CEO of Yedioth Information Technology (the technology and online company of Yedioth group) the company is also running the e-vrit project. Earlier in his career, Avrahami served as a major in the Israeli Navy, and as CEO of Yedioth communication press (the printing company of Yedioth group).
The fact that information has value in the management of supply chains is well accepted. The research interest focuses on two aspects of information: quality and quantity.
In examining the quality of information, the research concerned with discrepancies known as inventory errors, which are the result of events that can be classified as one of the following three types: Shrinkage, Misplacement and Wrong Scanning. These events lead to discrepancies between inventory reflected in the IT system records (the computer records) and available inventory for sale. The literature describes both the extent to which these types of discrepancies are commonplace and the degree to which they cause increased lost sales and lower profits. Nevertheless, these discrepancies and/or their associated negative effects can be eliminated if more information is available.
For our examination of the quantity of information, the research will focused on distribution systems that are based on a network of retailers. the research will explore and quantify the value of additional information in these systems. In particular, the value of the ability to review the state of the system more frequently and in this way to allow the partial aggregation of the retailers.
Another research interest that related to inventory optimization and planning will focused on display ads. On the web. In this segment there is a growing need for innovative models that will capture new business models and enable profit optimization for the firm. In addition research topics will focus on big data issues that related to the media industry.
Supply chain management, Information systems, Production systems