Eitan Gerstner is a Professor of Management at the Faculty of Industrial Engineering & Management, Technion-Israel Institute of Technology. He works in the areas of social responsibility, pricing and service research. His research papers were published in Marketing and Economics journals including the Journal of Marketing Research, Marketing Science, Journal of Service Research, Journal of Business, Journal of Retailing, American Economic Review, and Quarterly Journal of Economics. His most recent research focuses on business practices and pricing policies that can lead to service failures and on public policies that can prevent them. Professor Gerstner served as an Area Editor of Marketing Science and as a member of the editorial board of the Journal of Service Research. Currently, he serves as chair of the Technion's Social & Behavioral Sciences Institutional Review Board (Ethics Committee).
the Social & Behavioral Sciences Institutional Review Board (SBS-IRB)
The general objective of my research is to identify and explain marketing phenomena that cannot be easily explained by existing theories, and to explore ideas and solutions to help improve marketing practices from the perspective of companies, consumers, and society. The specific researched areas include: Social Marketing, Service Management, and Product Failure Management.