Dr. Liat Levontin (Lecturer)

Behavioral Science and Management


Liat Levontin is a Lecturer of Consumer Psychology at the Faculty of Industrial Engineering and Management, Technion, Israel. She received her Ph.D. from the Hebrew University, and held a research fellow position at the School of Psychology, Interdisciplinary Center (IDC), Herzliya. Her research interests include pro-social behavior, motivational processes influencing behavior, and consumer psychology. Liat received grants from the Ministry of Education, Israel, to study teacher's pro-social motivation, and from the Israel Science Foundation (ISF) to study the influence of resource deficiency and beliefs on pro-social behavior.  Liat teaches marketing research classes for MBA students and courses for graduate students in consumer psychology and prosocial behavior. 


Consumer Psychology (Research students)

Pro-social Behavior Seminar (Research students)

Marketing Research (MBA)


Pro-social behavior
Money donations (i.e., charity giving)
Time donations (i.e., voluntarism, advice giving)
Effort (i.e., environmentalism).

The mechanisms influencing pro-sociality
Psychological distance
Perceived resource deficiency
Moral emotions: empathy and guilt

Individual differences in prosocial tendencies
A malleable versus fixed mindset
Pro-social values (i.e., benevolence)
Pro-social achievement goals (i.e., amity goals).
Pro-social behavior
Consumer Psychology

Contact Info

Room 312 Bloomfield Building