Dr. Liat Levontin (Lecturer)

Behavioral Science and Management

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Overview

Liat Levontin is a Senior Lecturer of Consumer Psychology at the Faculty of Industrial Engineering and Management, Technion, Israel. She received her Ph.D. from the Hebrew University, and held a research fellow position at the School of Psychology, Interdisciplinary Center (IDC), Herzliya. Her research interests include pro-social behavior, motivational factors influencing behavior, and consumer psychology. Liat received grants from the Ministry of Education, Israel, and from the Israel Science Foundation (ISF).  Liat teaches marketing principles class for Msc students, marketing research and consumer behavior classes for MBA's and courses for graduate students in consumer psychology and prosocial behavior. 

Teaching

Consumer Psychology (Research students)

Pro-social Behavior Seminar (Research students)

Marketing Research (MBA)

Marketing Priniciples

Research

Pro-social behavior: Money donations (i.e., charity giving), Time donations (i.e., voluntarism, advice giving), Effort (i.e., environmentalism).

The mechanisms influencing pro-sociality

  • Psychological distance
  • Perceived resource deficiency http://www.understandingscarcity.com/
  • Moral emotions: empathy and guilt Individual differences in prosocial tendencies
  • A malleable versus fixed mindset Pro-social values (i.e., benevolence)
  • Pro-social achievement goals (i.e., amity goals).
Pro-social behavior
Consumer Psychology

Contact Info

Room 312 Bloomfield Building
+972-4-829-4419