The digital transformation has gained prominence in recent years. The world as we know it is changing, and it has become substantial to develop an in-depth understanding of the digitization effects on individuals’ decision-making and behavior. In our study, we examine how the digital screen affects an individual’s decision-making while focusing on the restaurant industry. By conducting a field experiment that we divided into two sub-experiments, we defined several interventions; Utilizing a digital-order cart and sectioning the dessert menu into categories. We demonstrate that customers tend to order more when they use a digital cart. Furthermore, customers who have used the digital cart tend to make fewer changes to their order. However, we were unable to show that the digital cart affects an individual’s ordering standard dishes. In addition, we were unable to infer a clear conclusion and significance about the effect of sectioning the dessert menu into categories on individual decision-making in terms of order size and standard order. There is a place for further research in this intervention.
We completed our experiment before the outbreak of the COVID-19 pandemic, and in light of the widespread use of digital tools in this period, we suggest to continue studying this field extensively.